At a time when Austin began to make the shift into a vibrant, metropolitan city, the office building at 1711 South Congress Avenue was added to its landscape. The new building brought with it not only 11,000 square feet of office space, but also a sophisticated, urban presence--a predecessor for the commercial area that would quickly develop around it in the years to come. The use of conventional materials marks the quest to keep the design simple yet visually appealing and cost efficient, and establishes the building's prominence amongst other buildings in the city.